MASTERCLASSES
My masterclasses are all about delivering powerful, bite-sized sessions that pack a punch. Designed to get you results fast, these short, focused workshops are perfect for teams or senior leaders who need practical tools and strategies right away.
1
Crisis Communications
When a crisis hits, you need more than just a plan - you need a clear strategy, a calm head, and the confidence to take control of the narrative. Drawing on my years of experience managing reputational issues in Government and across complex public sector organisations in the Health & Social Care Sector, this masterclass will equip you with the skills to handle the most challenging situations. I’ll show you how to craft messages that protect your reputation, respond quickly, and keep your team focused when the heat is on. No one plans for a crisis, but with the right mindset and tools, you’ll be ready when the worst happens.
2
The PR Landscape
In a world that’s constantly shouting for attention, getting your message heard can feel impossible. I’ve spent over two decades working with the media, and I know what it takes to cut through the clutter. This masterclass is all about understanding today’s PR landscape - how journalists think, what they need, and how you can pitch your story in a way that gets noticed. Whether you’re launching a campaign, handling media relations, or crafting a press release, I’ll show you how to get the coverage that matters and helps position you as a leader in your field.
3
Resilience
Communications professionals are often on the front lines, juggling multiple demands and handling high-stakes situations. But how do you keep your energy up and your mind clear when it feels like everything is moving at 100 miles an hour? In this masterclass, I’ll share practical techniques to build resilience and maintain focus in the face of pressure. Drawing on my experience navigating complex crises and working with teams in high-pressure environments, I’ll help you find your balance, keep your creativity flowing, and prevent burnout.